Some of you might not expect a manufacturer to be one of the Valley Industry Association’s biggest supporters. However, during the many years of involvement in VIA, Bayless Engineering & Manufacturing and its related companies have continued to benefit in numerous ways through their VIA memberships.
VIA offers its members an excellent means to connect with the best of our local service organizations such as; advertising agencies, banks, environmental, insurance, staffing, technology, and various consulting firms. Looking at VIA’s member directory you can see a wealth of other industries showing how diversified the membership is.
Another impressive value to members is access to our colleges, the City, their services, and to the many Government Officials who continue to support the VIA membership.
The Valley Industry Association, almost 30 years in existence, is experiencing current and continued growth with newly added objectives for value to members. Bayless and group look forward to many more years of association with VIA.
Bayless Engineering & Manufacturing
Why VIA? Discover the power of a collective voice. How are we going to hold the attention of our politicians, except by banding together?
VIA has existed as an organization for over 29 years. VIA was originally formed to get the attention of the local politicians that represented the areas encompassed by the Valencia Industrial Park. Since then VIA has grown and diversified, and now covers a greater geographic area, but one thing has remained constant: VIA is the voice of industry in Santa Clarita.
There are many other groups in Santa Clarita that represent businesses of all kinds. Each exists for a specific purpose, doing many good things for their constituents and the community.
VIA is unique among the representative groups in Santa Clarita for several reasons:
- VIA is entirely supported by its members, and does not depend on government funds
- VIA is local, representing only the Santa Clarita Valley
- VIA’s primary focus is business to business (B2B), to serve our local manufacturers and the service companies that serve businesses.
Because of these factors, VIA is a reasonably “pure” collective voice, truly representing the specific needs of industry in the Santa Clarita Valley. VIA’s only political agenda is to advance the business interests of its members. For years, VIA has provided a unified voice to support various transportation and infra-structure projects. This support helps our region attract state and federal dollars to fund projects. These are dollars that could easily flow to other regions instead.
Come to any VIA event, and you are certain to run into: 1) a City Council member or a City Staff member, and 2) the deputies of your county, state, and federal representatives. Why are our politicians such dependable participants of VIA events? It is extremely efficient for our representatives to come to a VIA event. At the event, the deputies and representatives can meet with the leaders of our business community, as well as with the other deputies and representatives. For the VIA members, the VIA events are an extremely low cost and time efficient method of getting access to the politicians who represent us.
The politicians need our input. Unless we tell them, they don’t know what is important to work on. Unless we tell them, our reps don’t know what is hampering our businesses. By giving our politicians feedback, we can encourage them to do more of the good things. By backing up our politicians, we can help them find the resolve to do the right things while in session.
Think about how much work it would be if you had to connect yourself, one-on-one, with each representative. A VIA membership is a great bargain that quickly pays for itself if you use it.
Came across these points from Lisa Anderson – she runs LMA Consulting Group (http://www.lma-consultinggroup.com/). These are very applicable for high level presentations, and good points to keep the message simple:
1. Focus on bottom line results – what else is there to say? This is vital.
2. Keep the presentation at the high level – it is tempting to get down into the details and methodology. Don’t. Once the concept is approved, focus on detailed plans.
3. Use process visuals (graphs) – as the saying goes, “pictures are worth a thousand words”.
4. Focus on the pragmatic – I’m thrilled to say that pragmatic is coming back into style (as it is right up my alley). Is it reasonable? Attainable? Can it be achieved within a reasonable amount of time?
5. Present a complete picture in terms of resources, support needed, priorities etc. – keep it to the key points but it is critical to include all relevant data so that the Executives have the big picture.
Scott Capistrano, MBA, CPA
Status Not Quo
Not Your Ordinary Consulting Firm