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Most Important Step in Business?

“What is the most important step in business?’ is a favorite question I like to put to business people.  

The responses usually cover the range from “The decision to start in business,” to “The first sale,” to “The successful marketing campaign we initiated last year.”  Although the events cited certainly deserve a special place in the mind of any entrepreneur, the response that is my favorite is “The most important step in business is the next one!”

I like the latter response best because it reflects a forward-looking vision, not mere recognition of history.  Implicit in the statement is the realization that what got you to where you are is unlikely to be good enough to get you to where you want to be.  In today’s fast-paced, high technology world, success goes to the swift and agile over the big and strong. The great American humorist got it right when he said, “Even though you are on the right track, you will get run over if you just sit there!”

The most successful businesses are already working on their next step as their competitors are admiring their last step.  Apple  Corporation is one such winner that readily comes to mind.

One of the many reasons I am a member of VIA is because we have a great group of leaders who understand this concept and it is reflected in the dynamic way VIA is keeping pace with the changing economy and using technology to meet the current needs of members.

What about you?  Are you keeping pace?  What is your next step?

Bill Kennedy, Wingspan Business Consulting

www.wingspanbusiness.com

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