Home > Uncategorized > I’d rather be talked about than forgotten

I’d rather be talked about than forgotten

I received a survey the other day and decided to take a few minutes to provide feedback for a couple of reasons… the first being that I was very satisfied and wanted to let the company know.

The second reason was because the survey was preceded (by a few days) with a note from the president of the company.  Now I realize that it was probably a form letter, BUT… this guy wrote just as if we were standing in the same room and he was genuinely pleased that I’d chosen his company.  He was hopeful that my experience was satisfying and that I would tell him all about it.

Since then, I’ve received another ‘letter from the President’, this time from a different company and for a different reason.  It was less personal and it felt like a form letter.  Guess it would take an expert to discern the difference, but there definitely was one.

The lesson for me is that if I’m going to take the time to enhance my business image by sending personal notes to my customers, I need to make sure to hit the mark.  As in my experience, the first letter was very impressive and the second was very forgettable.  Wish I could tell you exactly what the appeal was (or wasn’t), but all I know is that I’ll be paying attention to whatever goes from my desk to a customer’s IN box.   I’d rather be talked about than forgotten.

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Categories: Uncategorized
  1. Andrea McAfee
    August 16, 2011 at 7:27 AM

    What a great lesson! Your perspective is right on the money. Thanks for sharing.

    Andrea

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