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Generations, What Generations?

Take a moment to watch this video. Great example!

I recently had the opportunity to attend a presentation on the Multi-Generational issues that face most companies today, and definitely will in the future! It was of the best presentations I have seen on the subject!

I give full credit to the team of Amy Lynch and Kim Lear from Bridgeworks for their excellent presentation. The company has also published two books entitled: When Generations Collide and The M-Factor: How The Millenial Generation Is Rocking The Workplace.

I have attached two summaries from them for your consideration. When you think of the different groups, we all know others, or fellow employees, that embody these characteristics, motivations, and skill sets. Each group has its’ unique strengths whose diversity, talents, and traits, when understood and embraced, can truly bring strength and opportunity to any Company or organization. Understanding these differences can also really make a big difference in success in selling or buying products and services.

For example:

What Traditionalists (born before 1946) really want is some of YOUR time. They want to talk, discuss, and have you explain things for them.

Baby Boomers (born 1946-64) are typically hard workers, very busy and stressed out so they really want you to help them save some of THEIR time.

Gen X-ers (1965-1979) are natural skeptics, and really want you to explain the WHY for them. You need to earn their trust.

Millenials (1980-85) like to work as a team, are very computer and media savvy, and are more socially conscious that the other groups.

What will the GenEdge group bring? The jury is still out, but they have a lot of promise. Sit back and enjoy the ride!

I hope this helps you to better understand the generational issues which affect our personal and business lives. Understand, and embrace, each of their skills and traits and you will benefit from it for generations to come!

genmatrix

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  1. July 23, 2013 at 12:02 PM

    Great post and lots of good food for thought! In thinking about different people, those that are on the cusp of the generations will also tend to exhibit a combination of both generations’ traits. GenEdge or also known as Gen Z has a huge buying power!

  2. Randy
    July 23, 2013 at 12:56 PM

    Very true. Thank you for your input!

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