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Make A Difference in a High School Student’s Life

October 15, 2012 Leave a comment

We all get so busy with work that sometimes we forget the importance and the value in imparting a few tidbits of real life experience with a teenager. So let me ask you, how would you feel knowing that you might have helped a teenager find his or her first part time or summer job? How would you feel knowing that you helped a teenager think of how he or she is seen in the virtual world before even completing a job application or a college application? How would you feel knowing that you shared with a teenager the value of managing his or her own personal finances responsibly? And, how would you feel knowing that, just maybe, a teenager is a bit more aware of how ethical his or her actions are on a daily basis?

Well, if you think you would feel good by helping a high school student be better prepared to take more responsibility for him or herself, then I ask you to consider spending half a day volunteering your time at the 10th Annual Connecting to Success event!

If this would be your first time facilitating, don’t worry! We’ll team you up with a returning facilitator. The topics you can help teach are:

  • Building Your Image for Success: branding yourself, interviewing, dressing for the interview, using social media to network, and preparing your resume;
  • Money Smarts: saving for the future, understanding basic money management, and understanding basic financial terms; and,
  • Ethics – Doing the Right Thing: applying the Rotary 4-Way Test – Is it the truth? Is it fair? Will it establish goodwill? Is it beneficial to all concerned?

So when can you volunteer? VIA’s two remaining dates are:

  • Thursday, October 18th
  • Thursday, November 15th

Contact the VIA Office at 661.294.8088 or leave a post here and we’ll take care of the rest. Remember, VIA is THE Place to Be…for business, for networking, for building instilling real world knowledge to teens!

Diana Meyer
2012 VIA Chairwoman of the Board
Logix Federal Credit Union

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VIA … The Place To Be

February 6, 2012 Leave a comment

I am a strong believer in VIA and the many wonderful things the organization brings to the business community, and I hope you are, too. Here are a few reasons why I’m a strong supporter of VIA:

  • Imagine being where there are like-minded individuals who are ready and willing to build relationships to make the business community stronger.
  • Imagine being where you have access to key decision makers in the business and political arena.
  • Imagine being where your friends are happy to see you every time.

Well, that’s VIA! VIA is the place to be.

If you’re new to VIA or maybe have been a member for a while but you haven’t fully explored VIA, let me give you some insights into the members of VIA.

  • The VIA Board is committed to the success of the organization and is a “roll-up your sleeves” board. You will find Board members on every committee and you will find them to be the premier Ambassadors of VIA.
  • There is a wide array of committees, so I’m sure you’ll find something that speaks to you. Depending on our needs and programming, we’ll creating short-term committees, but here’s a listing of our standing committees:

Member Experience

Marketing

Programs

B2B Regional Expo

Community Education/Connecting to Success

VIA STAR (Student partnered with local businesses)

  • We partner with others to provide members with actionable events from monthly luncheons to business education classes.
  • There are countless opportunities to build connections with others face-to-face. How? Well, through the luncheons, Get Acquainted breakfasts, Meet the Board event, B2B regional expo, VIA ROCKS!, and Business in Action breakfasts.
  • There are other non-face-to-face ways to connect with others via telephone, email, Facebook, and LinkedIn. If you haven’t checked out the conversations on LinkedIn, stop by for a visit.
  • Finally, we’ll serve as your “business matchmaker”. If there is someone you want to meet in the business community, let us know and we’ll do our best to make it happen!

Now, if you need more convincing that VIA is THE place to be, I invite you to contact anyone on the Board or comment here or visit us in the virtual world. Let us know why you think VIA is the place to be!

Diana Meyer
Chairwoman of VIA Board
President, Meyer Marketing Intelligence
661.254.6141
dmeyer@meyermktg.com
http://www.meyermktg.com
http://www.linkedin.com/in/dianameyer0217
http://meyermktg.wordpress.com
http://www.facebook.com/meyermktg
http://www.twitter.com/dianawm

Governor Brown’s Revised Budget Impact on Businesses

Presented by: Diana Meyer, President of Meyer Marketing Intelligence, Inc.

Earlier this week Governor Brown’s office issued a press release with revisions to the budget. Some of the more noteworthy items for businesses in California include:

  • Enterprise Zones credits for new job creation only
  • Reduction of sales tax on new equipment purchases by manufacturers

The complete press release is included here for your review.

Release Date: 5-16-2011

SACRAMENTO – Governor Edmund G. Brown, Jr. today unveiled a revised state budget that reduces by nearly $3 billion the amount of taxes needed to balance the budget, spurs job creation through new tax incentives and pays off most of the $34.7 billion debt built up over the last decade.

“California’s economy is growing, but we still face a $10 billion structural deficit and a wall of debt for years to come,” said Brown. “California’s finances were plunged into turmoil by the Great Recession and a decade of short-term fixes and fiscal gimmicks. This is not the time to delay or evade. This is the time to put our finances in order.”

The revised budget also downsizes state government and protects education and public safety. Since taking office in January, Brown and the legislature have cut spending by $9 billion and have taken other steps to reduce the deficit.

Key Highlights of Governor Brown’s May Revision Budget

Reduce the amount of taxes required to balance the budget. Californians will pay $2 billion less in income taxes this year than proposed in the January budget.

Increase spending on K-12 education. For years, the state has shortchanged public education in order to balance the budget, forcing school districts to borrow in order to balance their budgets. The revised budget increases funds for public schools by $3 billion. Even with this new infusion of funds, California schools are still owed billions by the state.

Spur job creation through tax incentives. The revised budget restricts Enterprise Zone credits to create new jobs only; spurs investments in California jobs through mandatory single sales; encourages manufacturing jobs through reduced sales tax on equipment purchases; and revamps a hiring tax credit to encourage additional job creation.

Create a long-term strategy to address California’s Wall of Debt. California has accrued $35 billion in budgetary debt by borrowing from future generations. The May Revision lays out a plan to pay off at least $29 billion in looming state debt by 2015.

Cut state government. The revised budget eliminates 43 boards, commissions, task forces, offices and departments that represent an inefficient use of taxpayer dollars. As services are returned to the local level, the Departments of Mental Health and Alcohol and Drug Programs will be eliminated. The revised budget also proposes to merge the Healthy Families Program into the Medi-Cal program, reducing costs and creating a single health care program for low-income families

Improve debt management. More than $11 billion in cash from bond sales is sitting in department accounts, where it costs taxpayers more than $700 million a year in debt service for projects that have yet to be completed, creating an unacceptable burden on taxpayers. The revised budget proposes expediting projects, moving cash out of accounts and into projects that create jobs and improve state infrastructure as taxpayers intended.

Restore honesty to the budget process. Last year’s budget underfunded the costs of both the Department of Corrections and Rehabilitation and Department of Mental Health by $465 million. The revised budget addresses the shortfalls in these departments and establishes controls to prevent future overspending.

Sell underutilized state properties. The revised budget proposes the sale of state-owned properties like the Los Angeles Coliseum, the Montclair Golf Course in Oakland, the Capital Area Development Authority in Sacramento and the Ramirez Canyon property in Southern California. These properties serve no state function and should be sold off to pay debt.

The May Revision can be found here:  http://www.ebudget.ca.gov/

The Many Ways to Communicate with Customers

February 23, 2011 Leave a comment

Diana Meyer
CEO/President, Meyer Marketing Intelligence, Inc.

Phones, e-mail, texts, Facebook, LinkedIn, Twitter, and YouTube are all tools businesses use to communicate with their customers. How do YOU communicate with and market to your customers or prospective customers?

Now you may be wondering, “Do I need to communicate with my customers using all these mechanisms?” Quite simply, the answer is “No”. Yes, I know that’s a relief! However, what you would want to do is really understand who your customer is, his or her age profile, and where or how they want to interact with you. Let’s take a quick look at some of these communication tools.

Phone: clearly the overwhelming majority of people have access to phones; however, there is a growing trend in the U.S. away from landlines. In fact, younger customers are more likely to rely on a cell phone exclusively.

E-mail: this is a cost-effective way to communicate with customers. It’s also important to note that those under 44 years of age are less likely to use e-mail compared to those at least 45 years of age (according to a survey conducted in 2010 on internet usage by SSI).

Text: great way to communicate with customers under the age of 25 according to the same study in 2010. Also, promotional information can also be sent out via text messages.

Facebook: another great way to communicate with all customers. Younger customers are most likely to communicate via Facebook. However, do NOT rely on this media exclusively and Facebook posts should be done in concert with other types of communication to establish trust. Although many messages are done electronically, people do not automatically trust these messages. Think of possibly participating in local events to make that human connection and post about the event on Facebook.

LinkedIn: good communication tool if your customers are other businesses or business people. One of the ways to use LinkedIn is to either post questions or answer questions in the “Answers” section.

Twitter: great way to reach a large number of people, but important to remember your message needs to be concise and clear at a maximum of 140 characters.

Just remember, the key is to make it easy for your customers to connect with you on their terms! Also, keep in mind these are all two-way streets of communication. If your customers post or tweet something, acknowledge them with a post or tweet and respond to their question.

 

Diana Meyer
CEO/President, Meyer Marketing Intelligence, Inc.
661.254.6141
dmeyer@meyermktg.com
http://www.linkedin.com/in/dianameyer0217
http://www.facebook.com/meyermktg
http://www.twitter.com/dianawm

E-mail Marketing Tips

January 24, 2011 6 comments

Well it’s 2011 and there’s no better time than now to revisit your marketing approach, regardless of whether you play in the B2B or B2C world. Let’s focus on e-mail marketing, though, as this is the most cost-effective way to communicate your message to people.

First, let me ask you, do you have an e-mail marketing campaign? Yes, my company does…finally! Now I know most of you have an active e-mail marketing campaign or have been thinking about it, so, let me provide you with a few tips to help you be successful with your existing or new e-mail marketing campaigns:

1.       Be consistent – schedule your e-newsletter to be distributed regularly month after month. Be careful not to annoy folks by mailing too frequently. We send e-newsletters monthly.

2.       Keep them interested and wanting more – instead of writing paragraphs and paragraphs or pages and pages, provide a few sentences on a topic then provide a link for more information.

3.       Send to those with whom you have a relationship – time and time again we get e-newsletters from folks we’ve never met but they belong to the same organization we belong. A colleague of ours told us she received an e-newsletter from someone she met at a function a couple of years back. OK, so let me ask you, where’s the relationship in both these instances? Think before you add everyone. It is much better to start off with smaller numbers and not annoy folks than to e-mail the world. Remember, this is a reflection of your company.

4.       Share your e-newsletter and ask others to do the same. You can post links to your e-newsletter on your web site, Facebook page, and LinkedIn account.

5.       Don’t wait until your web site or logo or other marketing is ready. While you wait for your web site or your logo to be redesigned, you will be letting opportunities slip through your hands. Yes, it’s important to be consistent in how everything looks; however, it’s better to be known and reinforce your message about what you have to offer than to let 2 or 3 months go by without initiating any communication.

6.       Spell check, edit, and test. Send yourself a test of the e-newsletter so you see what everyone will see. Need I say more on the spell check and edit?

Best wishes for a most successful 2011!

Diana Meyer
CEO/President, Meyer Marketing Intelligence, Inc.