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Posts Tagged ‘Luncheon’

Why VIA? For a Collective Voice

June 4, 2010 3 comments

Why VIA?  Discover the power of a collective voice. How are we going to hold the attention of our politicians, except by banding together?

VIA has existed as an organization for over 29 years.  VIA was originally formed to get the attention of the local politicians that represented the areas encompassed by the Valencia Industrial Park.  Since then VIA has grown and diversified, and now covers a greater geographic area, but one thing has remained constant: VIA is the voice of industry in Santa Clarita.

There are many other groups in Santa Clarita that represent businesses of all kinds.  Each exists for a specific purpose, doing many good things for their constituents and the community.

VIA is unique among the representative groups in Santa Clarita for several reasons:

  1. VIA is entirely supported by its members, and does not depend on government funds
  2. VIA is local, representing only the Santa Clarita Valley
  3. VIA’s primary focus is business to business (B2B), to serve our local manufacturers and the service companies that serve businesses.

Because of these factors, VIA is a reasonably “pure” collective voice, truly representing the specific needs of industry in the Santa Clarita Valley.  VIA’s only political agenda is to advance the business interests of its members.  For years, VIA has provided a unified voice to support various transportation and infra-structure projects.  This support helps our region attract state and federal dollars to fund projects.  These are dollars that could easily flow to other regions instead.

Come to any VIA event, and you are certain to run into: 1) a City Council member or a City Staff member, and 2) the deputies of your county, state, and federal representatives.  Why are our politicians such dependable participants of VIA events?  It is extremely efficient for our representatives to come to a VIA event.  At the event, the deputies and representatives can meet with the leaders of our business community, as well as with the other deputies and representatives.  For the VIA members, the VIA events are an extremely low cost and time efficient method of getting access to the politicians who represent us.

The politicians need our input.  Unless we tell them, they don’t know what is important to work on.  Unless we tell them, our reps don’t know what is hampering our businesses.  By giving our politicians feedback, we can encourage them to do more of the good things.  By backing up our politicians, we can help them find the resolve to do the right things while in session.

Think about how much work it would be if you had to connect yourself, one-on-one, with each representative.  A VIA membership is a great bargain that quickly pays for itself if you use it.

Andy Pattantyus

Andy is the President of Strategic Modularity, Inc. http://www.strategicmodularity.com/ and has been a member of VIA since 2003.  Andy is also a member of The ACA Group http://www.theacagroup.com/

Helpful Tips When Attending Trade Shows/Expos

May 3, 2010 1 comment

HELPFUL TIPS WHEN ATTENDING TRADE SHOWS / EXPOS

By Diana Meyer
CEO, Meyer Marketing Intelligence, Inc.
VIA Board of Directors Member

Many of us have probably attended a trade show or expo or two in the past, but how do you make the most of your time there? Well, you might be asking yourself “What should I do if I’m exhibiting?”  

Over the years, I have organized several companies’ presence at trade shows and handled training of the sales force to prepare everyone for networking and selling at a trade show. Therefore, I’d like to share with you a few tips that will serve as a refresher before B2B or any other trade show you’ll be attending. As an exhibitor, remember the following:

  1. Bring your company name badge and wear it or the exhibitors’ badge on the right side. It’s been shown that people will look at your right shoulder area when shaking hands. Make it easy for everyone to find your name.
  2. This brings me to my next point, in this day and age of people being more aware of airborne illnesses, it would be a nice touch to have some anti-bacterial gel at your booth in a place where others can get to it easily. You don’t even have to mention it. Not only will you need to use this, but your potential customers will be grateful there is some for them to use at their discretion.
  3. Repeat the other person’s name in a conversation a few times in order to remember it and show that you’re genuinely interested.
  4. If you have chairs at your booth, do not sit down. You should stand – so ladies, remember to wear comfortable shoes that you don’t mind wearing all day. This demonstrates that you’re receptive to meeting others and interested.
  5. Make sure you don’t have gum in your mouth. You don’t want to come across as a teenager.
  6. Keep your phone out of sight either on silent or turned off. You’re there to make connections and meet new people. Why have the distractions of messages or calls? If you must check for messages or texts, step away from the booth during a slow period.
  7. Collect a business card or if the show has electronic scanning of badges capabilities, make use of that service. If you’re going to write something on the back of the card, ask for their permission. In some cultures, it’s very bad manners to write on a business card. By the way, when you return to the office, follow up with each person you met and personalize that call or email. If you have a group on a social networking site, invite them to join your group.
  8. Finally, have a warm and inviting smile on your face. You can have all the latest technology at your booth or all the marketing collateral promoting the company, but if you don’t appear like you want to talk to someone new, they won’t want to stop and talk to you.

Of course, there are other sales tips, but these are just a few to serve as a reminder for you. Good luck and create your own successes as you exhibit!

VIA March Luncheon!

March 2, 2010 2 comments

PROTECTING YOU AND YOUR EMPLOYEES FROM IDENTITY THEFT
 
Tuesday, March 16, 2010 – 11:45am – 1:00pm
Valencia Country Club, 27330 N. Tourney Road in Valencia

Click here to RSVP: http://www.via.org/networking/lunch/rsvp.htm
or call 661.294.8088

Identity Theft is the fastest growing crime in America affecting millions of people every year, sometimes for the rest of their lives.

With more than 52% of Identity Theft happening in the workplace, The Federal Trade Commission is looking to business owners to better protect their employees and customers Non-Public Information (NPI), which is the purpose behind new federal laws, as well as individual state laws. It is important for business owners to know what their liabilities are, and what they are required to do to protect their business, their employees, and their customers. In order to understand the “why” behind the laws, business owners need to understand the reality of Identity Theft, how businesses are being affected by the “crime of the century”, and how a business can also become a victim.

VIA is pleased to host Lynette Madsen, President and CEO of BPG Consulting, Inc., on March 16 to provide clear understanding about Identity Theft, and how to effectively protect yourself, your clients, your business and your employees.

THIS EVENT IS BY RESERVATION ONLY!

Please RSVP NO LATER THAN Thursday, March 11 to the VIA Office (661) 294-8088
or through the VIA Website: http://www.via.org/networking/lunch/rsvp.htm

Members: $40.00
Non Members: $50.00

“No shows” or cancellations made less than 24 hours in advance will be billed.
Note: Attendees without reservations will be assessed an additional $10.00 fee for the luncheon.

Special Drawing Prizes for this event courtesy of: Premier America Credit Union, GAMEPLANZ, Proforma Graphix Unlimited, Priority One Credit Union, Signs By Tomorrow, Fast Signs, High Impact Event Resources and La Quinta Inn & Suites

Federal Reserve Bank Joins VIA!

February 15, 2010 Leave a comment

Life is very busy!  With that in mind, I hope all of you were able to observe President’s Day today to celebrate some of our country’s great leaders.   As well, I trust you also enjoyed a special Valentines Day over the weekend. 

Please be reminded that the February VIA luncheon is scheduled for tomorrow, Tuesday, February 16 , 11:45 a.m. at the Valencia Country Club.  VIA is pleased to host an excellent keynote speaker:

Robb Woldman, AAP
Western Regional ACH Sales Specialist
Senior Account Officer, Business Development
Federal Reserve Bank of San Francisco

Just a few space remain available for the luncheon so I encourage you to RSVP if you have not already done so. 

Please Click here to RSVP:  admin@via.org

Lunch and the program are $40 for members.  Non-members may attend at the member price during the month of February!

I look forward to seeing you tomorrow.

Kathy

The inaugural VIA ROCKS! event did just that!

February 5, 2010 Leave a comment

VIA proudly hosted more than 75 attendees at VIA ROCKS!  last night, offering dozens of opportunities for folks to network and build new long term working relationships.  

Local companies searching for vendors and services,  VIA members and others looking to secure business to business relationships, skilled workers looking for new opportunities, and those searching for information about Santa Clarita and what the VIA organization has to offer all came out to celebrate and promote business success in 2010!  The evening also enjoyed the soft rock sounds of the band “Bad Weather.” 

A new quarterly event for the Valley Industrial Association, VIA ROCKS! is about making connections and has something to offer everyone.  Plan to join us at every VIA ROCKS! – be there to be a part of the solutions businesses need now!  

Special thank to our sponsors:  City of Santa Clarita, Custom Human Resource Solutions, LBW Insurance and Financial Services, Point of View Communications and The Courtyard by Marriott.

Kathy

www.via.org

VIA February 2010 Luncheon

February 3, 2010 Leave a comment

 

VIA February 2010 Luncheon

February 16, 2010 – 11:45am – 1:00pm
Valencia Country Club, 27330 N. Tourney Road in Valencia
RSVP to 661.294.8088 or
admin@via.org

 

VIA is pleased to host a very special speaker from THE FEDERAL RESERVE BANK:

Robb Woldman, AAP
Western Regional ACH Sales Specialist
Senior Account Officer, Business Development
Federal Reserve Bank of San Francisco

Mr. Woldman previously joined VIA in March of 2006 to offer us a clear understanding of
the functions, technology, process and future of the Federal Reserve Bank.  Since that time,
much has changed!

Join us on February 16th to learn how the banking system has been impacted from 2006 to date,
to receive a 2010 payments update and information on global payments trends as we enter
a new decade, along with pertinent banking topics of interest to all businesses.

Kathy

www.via.org