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VIA … The Place To Be

February 6, 2012 Leave a comment

I am a strong believer in VIA and the many wonderful things the organization brings to the business community, and I hope you are, too. Here are a few reasons why I’m a strong supporter of VIA:

  • Imagine being where there are like-minded individuals who are ready and willing to build relationships to make the business community stronger.
  • Imagine being where you have access to key decision makers in the business and political arena.
  • Imagine being where your friends are happy to see you every time.

Well, that’s VIA! VIA is the place to be.

If you’re new to VIA or maybe have been a member for a while but you haven’t fully explored VIA, let me give you some insights into the members of VIA.

  • The VIA Board is committed to the success of the organization and is a “roll-up your sleeves” board. You will find Board members on every committee and you will find them to be the premier Ambassadors of VIA.
  • There is a wide array of committees, so I’m sure you’ll find something that speaks to you. Depending on our needs and programming, we’ll creating short-term committees, but here’s a listing of our standing committees:

Member Experience

Marketing

Programs

B2B Regional Expo

Community Education/Connecting to Success

VIA STAR (Student partnered with local businesses)

  • We partner with others to provide members with actionable events from monthly luncheons to business education classes.
  • There are countless opportunities to build connections with others face-to-face. How? Well, through the luncheons, Get Acquainted breakfasts, Meet the Board event, B2B regional expo, VIA ROCKS!, and Business in Action breakfasts.
  • There are other non-face-to-face ways to connect with others via telephone, email, Facebook, and LinkedIn. If you haven’t checked out the conversations on LinkedIn, stop by for a visit.
  • Finally, we’ll serve as your “business matchmaker”. If there is someone you want to meet in the business community, let us know and we’ll do our best to make it happen!

Now, if you need more convincing that VIA is THE place to be, I invite you to contact anyone on the Board or comment here or visit us in the virtual world. Let us know why you think VIA is the place to be!

Diana Meyer
Chairwoman of VIA Board
President, Meyer Marketing Intelligence
661.254.6141
dmeyer@meyermktg.com
http://www.meyermktg.com
http://www.linkedin.com/in/dianameyer0217
http://meyermktg.wordpress.com
http://www.facebook.com/meyermktg
http://www.twitter.com/dianawm

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E-mail Marketing Tips

January 24, 2011 6 comments

Well it’s 2011 and there’s no better time than now to revisit your marketing approach, regardless of whether you play in the B2B or B2C world. Let’s focus on e-mail marketing, though, as this is the most cost-effective way to communicate your message to people.

First, let me ask you, do you have an e-mail marketing campaign? Yes, my company does…finally! Now I know most of you have an active e-mail marketing campaign or have been thinking about it, so, let me provide you with a few tips to help you be successful with your existing or new e-mail marketing campaigns:

1.       Be consistent – schedule your e-newsletter to be distributed regularly month after month. Be careful not to annoy folks by mailing too frequently. We send e-newsletters monthly.

2.       Keep them interested and wanting more – instead of writing paragraphs and paragraphs or pages and pages, provide a few sentences on a topic then provide a link for more information.

3.       Send to those with whom you have a relationship – time and time again we get e-newsletters from folks we’ve never met but they belong to the same organization we belong. A colleague of ours told us she received an e-newsletter from someone she met at a function a couple of years back. OK, so let me ask you, where’s the relationship in both these instances? Think before you add everyone. It is much better to start off with smaller numbers and not annoy folks than to e-mail the world. Remember, this is a reflection of your company.

4.       Share your e-newsletter and ask others to do the same. You can post links to your e-newsletter on your web site, Facebook page, and LinkedIn account.

5.       Don’t wait until your web site or logo or other marketing is ready. While you wait for your web site or your logo to be redesigned, you will be letting opportunities slip through your hands. Yes, it’s important to be consistent in how everything looks; however, it’s better to be known and reinforce your message about what you have to offer than to let 2 or 3 months go by without initiating any communication.

6.       Spell check, edit, and test. Send yourself a test of the e-newsletter so you see what everyone will see. Need I say more on the spell check and edit?

Best wishes for a most successful 2011!

Diana Meyer
CEO/President, Meyer Marketing Intelligence, Inc.