Personal Branding – The Social Network Way

I attended the Professionals In Human Resources Conference (PIHRA) at the end of August 2012.  Besides exceptionally interesting workshops and keynote speakers, I learned new terminology “Employer Branding”.  Companies are creating their own Social Network brand in-part to recruit potential employees.  Did you know, according to Jobvite Social Recruiting Survey results 2012: As much as 92% of recruiting is now happening through social networks!   Most popular social networks being used for recruiting:  LinkedIn 93%, Facebook 66% and Twitter 54%.  Since implementing social recruiting, 49% saw an increase in quality of candidates, 43% reported an increase in candidate quality, 20% reported it took less time to hire, 31% saw increase in employee referrals, according to the survey.  Has your company created its Social Media Brand?  As you may know I have been advocating “Personal Branding” for jobseekers for several years; interesting, the way Social Media is changing the method individuals are recruited and employed.

John Silver

ITT Technical Institute

jsilver@itt-tech.edu