Using Groupon for Customer Acquisition

I read a great article recently by Stephanie Miles entitled “Using Groupon for Customer Acquisition.”  The use of group coupon sites such as Groupon, Living Social, Screamin Daily Deals, and more continues to grow.  The key for businesses in our community is how do you turn those one time bargain hunters in to long-term customers.  Stephanie has some great tips.  Hope you like the article as much as I did.

http://www.openforum.com/articles/how-it-works-groupon?extlink=em-openf-SBdaily

 

VIA … The Place To Be

I am a strong believer in VIA and the many wonderful things the organization brings to the business community, and I hope you are, too. Here are a few reasons why I’m a strong supporter of VIA:

• Imagine being where there are like-minded individuals who are ready and willing to build relationships to make the business community stronger.

• Imagine being where you have access to key decision makers in the business and political arena.

• Imagine being where your friends are happy to see you every time.

Well, that’s VIA! VIA is the place to be.

If you’re new to VIA or maybe have been a member for a while but you haven’t fully explored VIA, let me give you some insights into the members of VIA.

• The VIA Board is committed to the success of the organization and is a “roll-up your sleeves” board. You will find Board members on every committee and you will find them to be the premier Ambassadors of VIA.

• There is a wide array of committees, so I’m sure you’ll find something that speaks to you. Depending on our needs and programming, we’ll creating short-term committees, but here’s a listing of our standing committees:

Member Experience

Marketing

Programs

B2B Regional Expo

Community Education/Connecting to Success

VIA STAR (Student partnered with local businesses)

• We partner with others to provide members with actionable events from monthly luncheons to business education classes.

• There are countless opportunities to build connections with others face-to-face. How? Well, through the luncheons, Get Acquainted breakfasts, Meet the Board event, B2B regional expo, VIA ROCKS!, and Business in Action breakfasts.

• There are other non-face-to-face ways to connect with others via telephone, email, Facebook, and LinkedIn. If you haven’t checked out the conversations on LinkedIn, stop by for a visit.

• Finally, we’ll serve as your “business matchmaker”. If there is someone you want to meet in the business community, let us know and we’ll do our best to make it happen!

Now, if you need more convincing that VIA is THE place to be, I invite you to contact anyone on the Board or comment here or visit us in the virtual world. Let us know why you think VIA is the place to be!

Diana Meyer
Chairwoman of VIA Board
President, Meyer Marketing Intelligence
661.254.6141
dmeyer@meyermktg.com
http://www.meyermktg.com
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